Online travel company operating Booking.com, Priceline, Agoda, Kayak, and OpenTable across global travel and restaurant markets.
Profile & Fundamentals
Booking Holdings: Company identity, ownership, reported financial performance, balance sheets, and corporate actions.
Profile & Fundamentals
Booking Holdings Profile & Fundamentals
Examine company identity, ownership, reported performance, valuation, balance-sheet resilience, dividends, buybacks, and material corporate events.
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Company and Market Context
Company Profile & Ownership
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Company profile record
Booking Holdings Inc
Common Stock · Consumer Discretionary · Hotels, Resorts & Cruise Lines
Company
- Company / asset
- Booking Holdings Inc
- Security type
- Common Stock
- Sector
- Consumer Discretionary
- Industry
- Hotels, Resorts & Cruise Lines
- HQ
- 🇺🇸 United States
- Head office
- 800 Connecticut Avenue, Norwalk, CT, United States, 06854
Leadership & scale
- Chief executive
- Mr. Glenn D. Fogel
- CEO year born
- 1962
- Full-time employees
- 25.6K
- Fiscal year end
- December
- IPO date
- 1999-03-30
Fundamentals snapshot
- Market Cap
- USD 121.4B
- P/E
- 16.8x
- Revenue (Q2 26)
- USD 7.4B
- Profit (Q2 26)
- USD 1.9B
- Dividend Yield
- 9.3%
- Revenue (FY 25)
- USD 26.9B
- Shares in public float
- 749M
- Insider ownership
- 0.18%
Reporting & identifiers
- Symbol
- BKNG.NASDAQ
- Listing
- 🇺🇸 United States | Dividend Tax: 30%
- Ticker Currency
- USD
- Income Statement Currency
- USD
- Balance Sheet Currency
- USD
- Cash Flow Currency
- USD
- EPS Currency
- USD
- Contract Type
- SPOT
- ISIN
- US09857L1089
- Asset ID
- equity_28cec7aa-7fb5-58c2-a279-375b7b0fc205
Ownership
Shares Outstanding
Latest: 770.0M | Max: 1.2B | Min: 770.0M
Latest reported ownership snapshot
As of Oct 1, 2026Float Shares
97.27%
749.0M latest reported shares
Insider Ownership
0.18%
Latest reported insider stake
Short Float
0.03%
Latest reported short interest / float
Top Holders
Source tablesView ownership tables
Shares Outstanding
Annual reported shares outstanding; up to 10 reporting dates.
Scroll the table to see every column.
| Reporting date | Shares outstanding |
|---|---|
| 2017-01-01 | 1,216,975,000 |
| 2018-01-01 | 1,164,725,000 |
| 2019-01-01 | 1,055,250,000 |
| 2020-01-01 | 1,023,600,000 |
| 2021-01-01 | 1,034,275,000 |
| 2022-01-01 | 967,725,000 |
| 2023-01-01 | 880,550,000 |
| 2024-01-01 | 835,650,000 |
| 2025-01-01 | 815,975,000 |
| 2026-01-01 | 770,000,000 |
Top Holders
Available reported ownership records.
Scroll the table to see every column.
| Holder | Shares | Ownership | Reported date |
|---|---|---|---|
| Dodge & Cox | 25,536,950 | 3.4% | 2026-06-30 |
| Vanguard MStar Total Stk Mkt Idx Invest | 24,625,612 | 3.28% | 2026-08-31 |
| Capital World Investors | 20,614,112 | 2.74% | 2026-06-30 |
| Vanguard 500 Index Investor | 20,574,534 | 2.74% | 2026-08-31 |
| Invesco QQQ Trust | 16,669,908 | 2.22% | 2026-08-31 |
| NORGES BANK | 12,434,096 | 1.65% | 2026-06-30 |
| Dodge & Cox Stock I | 12,054,450 | 1.6% | 2026-06-30 |
| iShares Core S&P 500 ETF | 10,318,404 | 1.37% | 2026-08-31 |
| Fidelity 500 Index | 10,019,983 | 1.33% | 2026-07-31 |
| Arnhold & S. Bleichroeder Advisers, LLC | 9,832,988 | 1.31% | 2026-06-30 |
| State Street® SPDR® S&P 500® ETF | 9,496,214 | 1.26% | 2026-08-31 |
| Capital Research Global Investors | 8,963,708 | 1.19% | 2026-06-30 |
| Vanguard MStar Growth Index Investor | 8,373,817 | 1.11% | 2026-08-31 |
| American Funds Growth Fd of Amer A | 7,910,138 | 1.05% | 2026-06-30 |
| Sanders Capital, LLC | 7,414,965 | 0.99% | 2026-06-30 |
Earnings, Profitability & Valuation
Earnings, Profitability & Valuation
Earnings & Revenue
Earnings and Revenue Trajectory
AI Review
Booking Holdings demonstrates remarkable cash-generating power, pulling in $28.2 billion in trailing twelve-month revenue and generating $9.74 billion in operating income through mid-2026. While headline net income showed dramatic swings—such as surging 118% in the second quarter of 2026—much of that volatility stemmed from currency adjustments on foreign debt rather than operational changes. Behind the accounting noise sits a highly dependable business engine. The real story is the company's extraordinary cash conversion. Booking produced $9.54 billion in free cash flow over the trailing twelve months, converting roughly 34% of its revenue directly into cash. Upfront customer payments under its growing merchant model continue to supply steady cash flow even as geopolitical disruptions trim airline flight volumes.
Booking Holdings demonstrates remarkable cash-generating power, pulling in $28.2 billion in trailing twelve-month revenue and generating $9.74 billion in operating income through mid-2026. While headline net income showed dramatic swings—such as surging 118% in the second quarter of 2026—much of that volatility stemmed from currency adjustments on foreign debt rather than operational changes. Behind the accounting noise sits a highly dependable business engine. The real story is the company's extraordinary cash conversion. Booking produced $9.54 billion in free cash flow over the trailing twelve months, converting roughly 34% of its revenue directly into cash. Upfront customer payments under its growing merchant model continue to supply steady cash flow even as geopolitical disruptions trim airline flight volumes.
Revenue, Net Income, and Free Cash Flow
Latest: USD 26.9B | Max: USD 26.9B | Min: USD -201.0M
Valuation
P/E Ratio (TTM)iPublished valuation snapshots use the earnings basis recorded with each observation. Source tables retain that basis.
Latest: >100x
Profitability & Margins
Margins and Operating Efficiency
AI Review
Booking's operating margin reached an impressive 34.5% in 2025, up significantly from prior years. This profitability is driven by strong pricing power over millions of independent European hotels that rely on Booking for international guests. As more customers book directly through mobile apps, the company saves money on search engine advertising. While European regulations have eliminated strict rate guarantees, Booking's overall commission take rates have held steady above 14%. Payment processing fees from merchant bookings add small operating costs, but they are more than offset by higher customer retention, steady room prices, and automated customer service that lowers overhead per booking.
Booking's operating margin reached an impressive 34.5% in 2025, up significantly from prior years. This profitability is driven by strong pricing power over millions of independent European hotels that rely on Booking for international guests. As more customers book directly through mobile apps, the company saves money on search engine advertising. While European regulations have eliminated strict rate guarantees, Booking's overall commission take rates have held steady above 14%. Payment processing fees from merchant bookings add small operating costs, but they are more than offset by higher customer retention, steady room prices, and automated customer service that lowers overhead per booking.
Profitability Margins
Latest: 100.0% | Max: 100.0% | Min: -9.3%
Latest Profitability Ratios as of 2025-12-31
Gross Margin
100.0%
Gross profit / revenue
Operating Margin
34.5%
Operating income / revenue
Net Margin
20.1%
Net income / revenue
FCF Margin
33.8%
Free cash flow / revenue
Source tablesView earnings, profitability & valuation tables
Revenue, Net Income, and Free Cash Flow
Annual reported results, using the source statement's recorded USD conversion. Up to 10 reporting periods; missing values are not estimated.
Scroll the table to see every column.
| Period end | Revenue (USD) | Net income (USD) | Free cash flow (USD) |
|---|---|---|---|
| 2016-12-31 | 10,743,000,000 | 2,135,000,000 | 3,656,314,000 |
| 2017-12-31 | 12,681,000,000 | 2,341,000,000 | 4,374,231,000 |
| 2018-12-31 | 14,527,000,000 | 3,998,000,000 | 4,896,000,000 |
| 2019-12-31 | 15,066,000,000 | 4,865,000,000 | 4,497,000,000 |
| 2020-12-31 | 6,796,000,000 | 59,000,000 | -201,000,000 |
| 2021-12-31 | 10,958,000,000 | 1,165,000,000 | 2,516,000,000 |
| 2022-12-31 | 17,090,000,000 | 3,058,000,000 | 6,186,000,000 |
| 2023-12-31 | 21,365,000,000 | 4,289,000,000 | 6,999,000,000 |
| 2024-12-31 | 23,739,000,000 | 5,882,000,000 | 7,894,000,000 |
| 2025-12-31 | 26,917,000,000 | 5,404,000,000 | 9,087,000,000 |
Published P/E Ratio
Published valuation snapshots retain each observation's earnings basis.
Scroll the table to see every column.
| Period end | P/E (times earnings) | Earnings basis |
|---|---|---|
| 2025-12-31 | 808.63 | Trailing four quarters |
| 2024-12-31 | 705.86 | Trailing four quarters |
| 2023-12-31 | 728.26 | Trailing four quarters |
| 2022-12-31 | 637.75 | Annual net income |
| 2021-12-31 | 2,130.01 | Annual net income |
Profitability Margins
Matching annual reporting dates. Values are percentages.
Scroll the table to see every column.
| Period end | Gross margin (%) | Operating margin (%) | Net margin (%) | Free cash flow margin (%) |
|---|---|---|---|---|
| 2016-12-31 | 96.14 | 27.05 | 19.87 | 34.03 |
| 2017-12-31 | 98.09 | 35.79 | 18.46 | 34.49 |
| 2018-12-31 | 100 | 36.77 | 27.52 | 33.7 |
| 2019-12-31 | 100 | 35.48 | 32.29 | 29.85 |
| 2020-12-31 | 100 | -9.28 | 0.87 | -2.96 |
| 2021-12-31 | 100 | 22.78 | 10.63 | 22.96 |
| 2022-12-31 | 100 | 29.85 | 17.89 | 36.2 |
| 2023-12-31 | 100 | 27.31 | 20.07 | 32.76 |
| 2024-12-31 | 100 | 31.83 | 24.78 | 33.25 |
| 2025-12-31 | 100 | 34.48 | 20.08 | 33.76 |
Public data excerpt created by iPulse AI and published by Future Edge Group FZE. Source: eodhd. Snapshot retrieved 2026-09-29.
Use is subject to the iPulse AI Terms of Service and applicable source rights. Missing inputs are not estimated. Full access includes the remaining records, research and interactive tools.
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