Chinese multinational technology company ADR trading on NASDAQ, focused on AI, internet search, cloud, and digital services.
Profile & Fundamentals
Baidu: Company identity, ownership, reported financial performance, balance sheets, and corporate actions.
Profile & Fundamentals
Baidu Profile & Fundamentals
Examine company identity, ownership, reported performance, valuation, balance-sheet resilience, dividends, buybacks, and material corporate events.
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Company and Market Context
Company Profile & Ownership
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
Company profile record
Baidu Inc
Common Stock · Communication Services · Interactive Media & Services
Company
- Company / asset
- Baidu Inc
- Security type
- Common Stock
- Sector
- Communication Services
- Industry
- Interactive Media & Services
- HQ
- 🇨🇳 China
- Head office
- Baidu Campus, Beijing, China, 100085
Leadership & scale
- Chief executive
- Mr. Yanhong Li
- CEO year born
- 1969
- Full-time employees
- 33.5K
- Fiscal year end
- December
- IPO date
- 2005-08-05
Fundamentals snapshot
- Market Cap
- USD 30.0B
- P/E
- --
- Revenue (Q2 26)
- CNY 31.2B
- Profit (Q2 26)
- CNY 2.3B
- Dividend Yield
- --
- Revenue (FY 25)
- CNY 129.1B
- Shares in public float
- 267.4M
- Insider ownership
- 2.93%
Reporting & identifiers
- Symbol
- BIDU.NASDAQ
- Listing
- 🇺🇸 United States | Dividend Tax: 30%
- Ticker Currency
- USD
- Income Statement Currency
- CNY
- Balance Sheet Currency
- CNY
- Cash Flow Currency
- CNY
- EPS Currency
- CNY
- Contract Type
- ADR
- ISIN
- US0567521085
- Asset ID
- equity_adabd7e7-9fd9-567d-bfa5-7cf913708058
Ownership
Shares Outstanding
Latest: 344.4M | Max: 353.8M | Min: 342.0M
Latest reported ownership snapshot
As of Oct 1, 2026Float Shares
77.64%
267.4M latest reported shares
Insider Ownership
2.93%
Latest reported insider stake
Short Float
0.03%
Latest reported short interest / float
Top Holders
Source tablesView ownership tables
Shares Outstanding
Annual reported shares outstanding; up to 10 reporting dates.
Scroll the table to see every column.
| Reporting date | Shares outstanding |
|---|---|
| 2017-01-01 | 351,239,000 |
| 2018-01-01 | 350,443,400 |
| 2019-01-01 | 346,138,300 |
| 2020-01-01 | 342,000,000 |
| 2021-01-01 | 352,000,000 |
| 2022-01-01 | 350,125,000 |
| 2023-01-01 | 353,750,000 |
| 2024-01-01 | 347,875,000 |
| 2025-01-01 | 344,750,000 |
| 2026-01-01 | 344,375,000 |
Top Holders
Available reported ownership records.
Scroll the table to see every column.
| Holder | Shares | Ownership | Reported date |
|---|---|---|---|
| PRIMECAP Management Company | 11,010,100 | 3.24% | 2026-06-30 |
| Morgan Stanley - Brokerage Accounts | 6,514,644 | 1.91% | 2026-03-31 |
| Vanguard PRIMECAP Inv | 6,496,161 | 1.91% | 2026-06-30 |
| Vanguard Capital Opportunity Inv | 2,366,490 | 0.7% | 2026-06-30 |
| BlackRock Inc | 2,296,478 | 0.67% | 2026-03-31 |
| UBS Group AG | 2,124,299 | 0.62% | 2026-03-31 |
| MS INVF Global Opportunity Z | 1,539,529 | 0.45% | 2026-06-30 |
| Robeco Institutional Asset Management BV | 1,483,369 | 0.44% | 2026-06-30 |
| Appaloosa LP | 1,295,000 | 0.38% | 2026-06-30 |
| Capital World Investors | 1,246,469 | 0.37% | 2026-06-30 |
| ARGA Investment Management, LP | 1,132,028 | 0.33% | 2026-06-30 |
| ARK Investment Management LLC | 1,120,331 | 0.33% | 2026-03-31 |
| Federated Hermes Inc | 1,089,012 | 0.32% | 2026-06-30 |
| Dimensional Fund Advisors, Inc. | 1,087,971 | 0.32% | 2026-06-30 |
| American Funds New World A | 1,055,916 | 0.31% | 2026-06-30 |
Earnings, Profitability & Valuation
Earnings, Profitability & Valuation
Earnings & Revenue
Earnings and Revenue Trajectory
AI Review
The company's income statement reveals an aggressive business-model swap. For fiscal 2025, consolidated revenue fell 3.04% to 129 billion renminbi, while net income plunged 76.5% to 5.59 billion renminbi due to heavy asset write-downs and advertising softness. Second-quarter 2026 sales contracted further as traditional search marketing dropped 19%. Yet headline declines conceal an underlying inflection. AI-powered business lines surged to half of core revenue, powered by triple-digit growth in GPU cloud computing. While search ad decay creates immediate pressure, expanding sovereign enterprise infrastructure contracts are constructing a higher-quality recurring revenue foundation.
The company's income statement reveals an aggressive business-model swap. For fiscal 2025, consolidated revenue fell 3.04% to 129 billion renminbi, while net income plunged 76.5% to 5.59 billion renminbi due to heavy asset write-downs and advertising softness. Second-quarter 2026 sales contracted further as traditional search marketing dropped 19%. Yet headline declines conceal an underlying inflection. AI-powered business lines surged to half of core revenue, powered by triple-digit growth in GPU cloud computing. While search ad decay creates immediate pressure, expanding sovereign enterprise infrastructure contracts are constructing a higher-quality recurring revenue foundation.
Revenue, Net Income, and Free Cash Flow
Latest: CNY 129.1B | Max: CNY 134.6B | Min: CNY -16.4B
Valuation
P/E Ratio (TTM)iPublished valuation snapshots use the earnings basis recorded with each observation. Source tables retain that basis.
Latest: 59x
Profitability & Margins
Margins and Operating Efficiency
AI Review
Profit margins have suffered a sharp transitional contraction. Operating margin fell from 15.98% in fiscal 2024 to 8.03% in 2025, while gross margin dropped to 43.9%. This compression reflects lower-margin cloud hosting and server depreciation replacing historically high-margin desktop search advertising clicks. However, unit economics across emerging operations are turning a corner. Operating margins rebounded to 10% in second-quarter 2026. As autonomous robotaxis achieve operational breakeven in major metropolitan hubs and internal silicon reduces computing expenses, operating leverage should gradually expand profit margins back toward the mid-teens.
Profit margins have suffered a sharp transitional contraction. Operating margin fell from 15.98% in fiscal 2024 to 8.03% in 2025, while gross margin dropped to 43.9%. This compression reflects lower-margin cloud hosting and server depreciation replacing historically high-margin desktop search advertising clicks. However, unit economics across emerging operations are turning a corner. Operating margins rebounded to 10% in second-quarter 2026. As autonomous robotaxis achieve operational breakeven in major metropolitan hubs and internal silicon reduces computing expenses, operating leverage should gradually expand profit margins back toward the mid-teens.
Profitability Margins
Latest: 43.9% | Max: 51.7% | Min: 1.9%
Latest Profitability Ratios as of 2025-12-31
Gross Margin
43.9%
Gross profit / revenue
Operating Margin
8.0%
Operating income / revenue
Net Margin
4.3%
Net income / revenue
FCF Margin
-12.7%
Free cash flow / revenue
Source tablesView earnings, profitability & valuation tables
Revenue, Net Income, and Free Cash Flow
Annual reported results, using the source statement's recorded USD conversion. Up to 10 reporting periods; missing values are not estimated.
Scroll the table to see every column.
| Period end | Revenue (USD) | Net income (USD) | Free cash flow (USD) |
|---|---|---|---|
| 2016-12-31 | 10,150,987,625.9 | 1,673,707,769.78 | 1,690,435,827.34 |
| 2017-12-31 | 13,027,496,159.75 | 2,811,213,517.67 | 2,907,680,491.55 |
| 2018-12-31 | 14,865,843,023.26 | 4,007,703,488.37 | 1,977,470,930.23 |
| 2019-12-31 | 15,432,902,298.85 | 295,545,977.01 | 3,165,229,885.06 |
| 2020-12-31 | 16,397,243,491.58 | 3,441,347,626.34 | 2,927,411,944.87 |
| 2021-12-31 | 19,574,371,069.18 | 1,607,861,635.22 | 1,450,628,930.82 |
| 2022-12-31 | 17,923,913,043.48 | 1,095,507,246.38 | 2,576,376,811.59 |
| 2023-12-31 | 18,957,464,788.73 | 2,861,267,605.63 | 3,566,197,183.1 |
| 2024-12-31 | 18,236,301,369.86 | 3,254,794,520.55 | 1,794,520,547.95 |
| 2025-12-31 | 18,466,237,482.12 | 799,570,815.45 | -2,350,500,715.31 |
Published P/E Ratio
Published valuation snapshots retain each observation's earnings basis.
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| Period end | P/E (times earnings) | Earnings basis |
|---|---|---|
| 2025-12-31 | 59.04 | Trailing four quarters |
| 2024-12-31 | 8.87 | Trailing four quarters |
| 2023-12-31 | 14.79 | Trailing four quarters |
| 2022-12-31 | 36.56 | Annual net income |
| 2021-12-31 | 32.57 | Annual net income |
Profitability Margins
Matching annual reporting dates. Values are percentages.
Scroll the table to see every column.
| Period end | Gross margin (%) | Operating margin (%) | Net margin (%) | Free cash flow margin (%) |
|---|---|---|---|---|
| 2016-12-31 | 49.99 | 14.24 | 16.49 | 16.65 |
| 2017-12-31 | 49.22 | 18.5 | 21.58 | 22.32 |
| 2018-12-31 | 49.41 | 15.18 | 26.96 | 13.3 |
| 2019-12-31 | 41.49 | 5.87 | 1.92 | 20.51 |
| 2020-12-31 | 48.49 | 13.39 | 20.99 | 17.85 |
| 2021-12-31 | 48.34 | 8.45 | 8.21 | 7.41 |
| 2022-12-31 | 48.3 | 12.87 | 6.11 | 14.37 |
| 2023-12-31 | 51.69 | 16.24 | 15.09 | 18.81 |
| 2024-12-31 | 50.35 | 15.98 | 17.85 | 9.84 |
| 2025-12-31 | 43.88 | 8.03 | 4.33 | -12.73 |
Public data excerpt created by iPulse AI and published by Future Edge Group FZE. Source: eodhd. Snapshot retrieved 2026-09-29.
Use is subject to the iPulse AI Terms of Service and applicable source rights. Missing inputs are not estimated. Full access includes the remaining records, research and interactive tools.
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